Primo

4.9
34 reviews
MXN310 to MXN500
Mexican
Inspiration for Primo comes from the love for food, ancient spirits, local crafts and rustic cooking. Trying to recreate in a small space under a beautiful tree, the essence from original Playa del Carmen and bring an authentic Mexican food where everything is cooked with wood fire, underground oven, comales and grill, as has been done traditionally in most Mexican small towns for centuries. Primo means cousin in spanish, as a common slogan in Mexico we say Primo to refer to really close friends, the ones that may be closer than family. Our intention with this name is that guests feel the confort of gathering in a place that will taste and feel like home as we do. We have developed the interior design with locally made tzalam wood furniture, bejuco lamps and a chukum finish for the walls. We pride ourselves of using local and sustainable suppliers for most of our ingredients.
What 34 People Are Saying
Overall ratings and reviews
Reviews can only be made by diners who have eaten at this restaurant
4.9based on recent ratings
4.9
Food
4.8
Service
4.7
Ambience
4.6
Value
Noise · Moderate
100% of people would recommend it to a friend
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GM
GabeM
New York Area
2 reviews
Dined 4 days ago
Overall5Food5Service5Ambience5

Had a good experience at Primo. The server explained what made their food standout, good drink menu and nice people watching. Reminded me of a NYC sidewalk restaurant. Definitely a cute spot for a date.

OT
vipOpenTable Diner
Washington DC
9 reviews
Dined on 22 April 2021
Overall5Food5Service4Ambience5

Amazing food fit for foodies. A surprisingly amazing little restaurant!

R
vipReen
Houston
6 reviews
Dined on 16 April 2021
Overall5Food5Service4Ambience5

Food was amazing as usual. We did wait a while for someone to bring us menus once we were seated but other than that is was great. Must haves are the short rib, the cauliflower and the ceviche.

OT
OpenTable Diner
Cancun
1 review
Dined on 3 April 2021
Overall5Food5Service5Ambience5

Great food 🍲

OT
OpenTable Diner
Cancun
1 review
Dined on 2 April 2021
Overall5Food5Service5Ambience5

Je recommande à 100%.

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AO
AlexanderO
New York Area
1 review
Dined on 27 March 2021
Overall5Food5Service5Ambience5

Absolutely one of the most delicious meals in all of Playa del Carmen. I've been twice now with my partner and with some friends and each time the food exceeded expectations. Incredibly flavorful Mexican flavors blend with a top of the line grill master and great cocktails (and even, I can't believe I'm saying this) delicious Mexican wine. The ambiance is really romantic and hip setting so you're guaranteed for a nice atmosphere while you dine.

B
vipnatalieB
Atlantic City
4 reviews
Dined on 27 March 2021
Overall5Food5Service5Ambience5

So great! Charlie and Jimmy were wonderful hosts. The food was the best we’ve eaten during our trip to Playa.

OT
OpenTable Diner
Toronto
1 review
Dined on 23 March 2021
Overall5Food5Service5Ambience5

Amazing food and service

p
vippikapptcu
Dallas
116 reviews
Dined on 12 March 2021
Overall4Food4Service4Ambience4

A great spot to try that isn’t your typical big restaurant. Located on a tiny corner behind Thompson Main House. Only about 10 tables all next to the bar and outdoor kitchen. The smoky smells from the kitchen are lovely. Tried several of the dishes along with with some of the wine pairings.

OT
OpenTable Diner
Cancun
1 review
Dined on 3 March 2021
Overall5Food4Service5Ambience5

Amazing grilled fish and ceviche , lamb was not so great.

OT
OpenTable Diner
Salt Lake City
2 reviews
Dined on 10 February 2021
Overall5Food5Service5Ambience5

Love it here. Came last year made sure to go again this year

AB
AlexB
San Diego
1 review
Dined on 19 January 2021
Overall4Food5Service4Ambience3

Birthday party for my daughter. Too many street venders coming up to sell every five minutes. Owners did not say anything to the staff.

OT
OpenTable Diner
1 review
Dined on 18 January 2021
Overall5Food5Service5Ambience5

Amazing food with a very intimate ambience. Highly recommend

DH
DavidH
San Diego
3 reviews
Dined on 16 January 2021
Overall5Food5Service5Ambience5

Incredible local sourced food cooked on open flames and right in front of you. It’s a real gem of Playa.

OT
OpenTable Diner
London
2 reviews
Dined on 15 January 2021
Overall5Food5Service5Ambience5

Excellent as always!

CS
CindyS
Los Angeles
4 reviews
Dined on 5 January 2021
Overall5Food5Service5Ambience5

One of the best dining experience in PDC. All entrees are smoked from a beautiful outdoor kitchen

OT
OpenTable Diner
Singapore
8 reviews
Dined on 26 December 2020
Overall5Food5Service5Ambience5

Excellent food! We specially love the short ribs and pork belly!

J
vipJonathan
San Francisco
7 reviews
Dined on 12 December 2020
Overall5Food5Service5Ambience5

Primo is a required stop when visiting Playa. Amazing food, great wine, a fun atmosphere.

OT
OpenTable Diner
Houston
1 review
Dined on 28 October 2020
Overall5Food5Service5Ambience5

Great place with chef driven food using seasonal ingredients. Great wine selection from smaller boutique wineries to compliment food

AR
ARNIM
1 review
Dined on 22 June 2020
Overall5Food5Service5Ambience5

Muy buena comida ambiente, mesas al aire libre, muy buen servicio

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OT
OpenTable Diner
Cancun
1 review
Dined on 21 February 2020
Overall5Food5Service5Ambience5

Best place in town ! Mexican soul food amazingggg!!!!

OT
OpenTable Diner
Miami
5 reviews
Dined on 1 February 2020
Overall5Food5Service5Ambience5

Recomiendo el ceviche, el short rib y el pork belly! Divinos

OT
OpenTable Diner
Cancun
1 review
Dined on 27 January 2020
Overall2Food2Service2Ambience1

Some good dishes but suckling pig ???
We were really looking forward to this meal as the reviews were so favourable and some of the food was good, particularly the bone marrow.
However we left the venue feeling disappointed for 3 main reasons:
FIRSTLY the suckling pig sounded great but turned out to be mushed up pig, including the offal which provided flavour, cooked to give it a crunchy top - you might call it a whole pig burger - and the lamb was similar mush; neither of the textures was to our taste and we had not anticipated a significant offal content.
SECONDLY they only open at night and have exceeding poorly lighting so it is very difficult to see what you are eating. We had a table next to the main road so car headlights were beneficial otherwise you rely on your mobile's torch as the waiters do.
THIRDLY despite being 1 of only 3 occupied tables it was over 45 mins before we got anything to eat.

OT
OpenTable Diner
New York Area
2 reviews
Dined on 13 January 2020
Overall5Food5Service5Ambience5

Amazing! One of my favorite dining experiences ever.

M
Madeline
Miami
3 reviews
Dined on 2 January 2020
Overall5Food5Service5Ambience5

We’ve been wanting to come to Primo for 2 years. It surely did not disappoint. The entire experience was out of this world! We will be back.

OT
OpenTable Diner
Chicago
1 review
Dined on 31 December 2019
Overall1Food2Service2Ambience2

We were there for New Year’s Eve. We didn’t realize it was a fixed price menu initially until we were seated. Once seated the waiter brought us a single menu and told us it was a special New Year’s Eve menu with no substitutions. He did not tell us the price and we didn’t ask - it’s a restaurant on the street and definitely does not give the appearance of a fine dining establishment.
The food was just so so. There were five dishes - a bite of hamachi (which was crudely sliced and over powered with spice), one toston with beans and pork, and three platters - one with uncooked Brussels sprouts, one with roasted duck breast bites, and finally a platter of mahi mahi. Each of these dishes were ok ir worse, nothing extraordinary. And they came out very quickly - we hat a bite of the Brussels and told them to take them away as they were terrible. Dessert also came in platters to be shared - banana bread topped with ice cream. Then the bill $670. Wow. We had two kids with us and didn’t order wine - a glass was included with each of our meals.
It was New Year’s Eve, so we Paid and went away quietly. Incredible experience.

PM
vipPhillyMom
Philadelphia
16 reviews
Dined on 30 December 2019
Overall1Food1Service1Ambience3

We did not get to eat at Primo. We had a 6:30 PM reservation on a Monday evening. We walked to the restaurant from the house we were renting. We thought it would be a 15-minute walk, but the streets were so crowded that it took us 30 minutes to get there. We arrived 18 minutes late for our reservation, and they would not seat us. There was a table for 7 sitting empty, but they told us that after 15 minutes they booked another reservation (mind you the other group was not there and the table was empty). The restaurant staff were not friendly or helpful. They didn't offer to try to book us later or do anything. The restaurant did have a nice atmosphere and looked good, but I would never return after such rude and unhelpful service. I have arrived late before for a reservation and have never been turned down. I can't tell you if the food at Primo is any good, but I can tell you that the service sucks.

EB
vipEricaB
San Francisco
17 reviews
Dined on 29 December 2019
Overall5Food5Service5Ambience5

We just wrapped up a fantastic dinner here with our kiddo. Everything was fantastic, though standouts were the shrimp and the short rib. The service was excellent and prices were definitely fair for the quality. Highly recommended.

k
vipkievstar
Chicago
11 reviews
Dined on 23 December 2019
Overall5Food3Service5Ambience5

Always worth the night and experiment with the changing menu and day's catch. One thing is always consistent is the stellar service. Charlie makes for a great outing by being on the spot with suggestions and servings.
Cheers!

OT
vipOpenTable Diner
Cancun
19 reviews
Dined on 29 November 2019
Overall1Food2Service1Ambience4

What a disappointment! I had heard mixed reviews from friends but went because all the online reviews were so fabulous. I live in Playa permanently so am always looking for new places to try and take my guests. I had a 7 pm reservation for 3 on Friday of a holiday weekend - start of the season. There is a somewhat limited entrée list and out of the selections 2 which we wanted to order were already not available because they were out of both. They open at 5 and are out of both steak and short ribs at 7??????? So we ordered other things that were at best ok and definitely over priced for Playa. As far as I'm concerned the tacos at Don Sirloin are better than what we had at Primo. They need to get their act together especially if they want to stay in business with locals when it's off season.

K
vipKrasi
Minneapolis
7 reviews
Dined on 26 November 2019
Overall5Food5Service5Ambience5

Attention to detail for each meal we had. Extremely tasty - try the guacamole and the chocolate dessert.
Service was slower than most places. It took more than 45 minutes to get our meal and one took even longer. Pedro was great!

Primo
Responded on 24 December 2019

Wow Krasi, thanks for your input! We also like the chocolate dessert very much, did we mention that it´s made with mexican chocolate 70% cacao? We hope to see you back soon, in the mean time LET MEXICAN FOOD FEED YOUR SOUL.

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LY
vipLeslieY
Denver
10 reviews
Dined on 21 November 2019
Overall5Food5Service5Ambience5

Fantastic food, hip setting, knowledgeable and friendly staff — trifecta of foodie heaven!

Primo
Responded on 24 December 2019

Oh Leslie, thank you very much for your kind words! We try to bring all information to our guest so we really share what mexican food means to us. We hope to see you back soon. In the mean time, LET MEXICAN FOOD FEED YOUR SOUL

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AJ
vipAndrewJ
Washington DC
38 reviews
Dined on 26 October 2019
Overall5Food5Service5Ambience5

Food is exceptionally well curated, bold in flavors and non-pretentious atmosphere and service Defintely my favorite restaurant in Playa del Carmen!

Primo
Responded on 24 December 2019

Thank you very much for your visit Andrew, you truly get our Primo spirit very fast! Our team really makes their best everyday for create unique experiences and share our love for food, wine and spirits. We hope to see you back soon!

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OT
OpenTable Diner
Cancun
2 reviews
Dined on 19 October 2019
Overall4Food5Service5Ambience3

Servicio muy eficiente y comida rica, el único problema que si te sientas cerca de la cocina molesta un poco el humo pero sin mas. Volveré ! :-)

Primo
Responded on 24 December 2019

Agradecemos mucho tu visita, nos honra saber que nuestra comida es de tu gusto! Si bien es cierto que hay días que se siente más el humo, cada que lo huelas nos puedes recordar ;) Saludos primo!

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FAQs

Primo offers takeaway which you can order by calling the restaurant at 984 873 2571.

Primo is rated 4.9 stars by 34 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable. Due to local restrictions, this restaurant may not be accepting reservations at the moment.