Cookies and similar tracking
technologies, such as beacons, scripts, and tags, are small bits of code,
usually stored on a user's computer hard drive or device, which enable a
website to "personalize" itself for each user by remembering
information about the user's visit to the website. We also
use these technologies within emails or other communications we send to you.
Where required by law, we will obtain your consent before we collect this
information from your device or use these technologies.
As
described in more detail below, our Sites use cookies to store your
preferences, display content based upon what you view on our Sites to
personalize your visit, analyze trends, administer the Sites, track users’ movements
around the Sites, serve targeted advertising and gather demographic information
about our user base as a whole. On mobile websites and mobile apps, we may use
Anonymous Device IDs and/or Advertiser Identifiers in a manner similar to our
use of cookies on our websites. To opt-out of advertising and certain other
cookies, please see the opt-out links below.
OpenTable
Cookies (First Party Cookies). We, at OpenTable, use our cookies to improve your
web-browsing experience. For example, we may use these cookies to remember your
language preference or city, or to keep you in a logged in state so the Sites
does not require you to log in repeatedly to access different pages.
OpenTable’s cookies are associated with other data we collect from you.
However, no third party may use the information we collect through our
OpenTable cookies for their own purposes. Deletion of these types of cookies
will result in limited functionality of our Sites and services.
Third
Party Cookies. We
work with third-parties that place cookies on our Sites to provide their
services, including:
- Ad
Targeting. We
work with third-party advertising companies to serve ads while you are
visiting our Sites and permit these companies to place and access their
own cookies on your computer in the course of serving advertisements on
our Sites. These companies may use information obtained through their
cookie (which does not include your name, address, e-mail address or
telephone number) about your visits to our and other websites, in
combination with non-personally identifiable information about your
purchases and interests from other online sites in order to provide
advertisements about goods and services of interest to you. Other
companies' use of their cookies is subject to their own privacy policies
and not ours. Data Providers: We also allow data providers to collect web
log data from you (which may include IP address, where permitted, and
information about your browser or operating system), when you visit our
Sites, or place or recognize a unique cookie on your browser to enable you
to receive customized ads or content. These cookies contain no personally
identifiable information. The cookies may reflect de-identified
demographic or other data linked to data you voluntarily have submitted to
us, e.g., your email address, that we may share with data providers solely
in hashed, non-human readable form.
- Analytics/Measurement. We also use third-party
analytics cookies to gain insight into how our visitors use the Sites, to
find out what works and what doesn't, to optimize and improve our Sites
and to ensure we continue to be interesting and relevant. The data we
gather includes which web pages you have viewed, which referring/exit
pages you have entered and left from, which platform type you have used,
date and time stamp information and details such as the number of clicks
you make on a given page, your mouse movements and scrolling activity, the
search words you use and the text you type while using our Sites. We also
make use of analytics cookies as part of our online advertising campaigns
to learn how users interact with our Sites after they have been shown an
online advertisement, which may include advertisements on third-party
websites.
- Google Analytics 360 Suite and
Google Analytics Advertising. Our
Sites use Google Analytics
360 Suite, including and Google Analytics
Advertising, which are web analytics and analytics advertising services
provided by Google, Inc., which use third party cookies. Where required,
our Sites have activated the IP-address anonymization functionality so
that the IP-address of the user is shortened by Google. Our Sites may
also use the following Google Analytics Advertising features: Google Remarketing with Analytics,
Google Segments, Double Click by
Google, Adwords and BigQuery.
These features use third party cookies to collect information about our
website traffic by tracking users across websites and across time and
generating reports for us to better understand our website users and to
create audiences for our advertisements based on such understanding.
- Remarketing
Pixel Tags. In
addition, we may share website usage information about visitors to our
Sites with third-party advertising companies for the purpose of managing
and targeting advertisements and for market research analysis on our Sites
and other sites. For these purposes, we and our third-party advertising
companies may place pixel tags (also called clear gifs) on some of the
pages you visit on our Sites. We will then use the non-personally
identifiable information that is collected using these pixel tags to serve
you relevant advertisements when you are visiting other sites on the
Internet. These advertisements may be targeted to specific searches you
conducted on OpenTable during earlier browsing sessions.
- Other
Cookies: Our
partners, who provide certain features on our Sites or display advertising
based on your browsing activity, also use Local Storage such as HTML5, to
collect and store content information and preferences. Various browsers
may offer their own management tools for removing HTML5 local storage.
Mobile
Devices, Anonymous Device Identifiers and Hashed IDs. We and/or data providers that we
have engaged may collect and store a unique identifier matched to your mobile
device, in order to deliver customized ads or content while you use
applications or surf the internet, or to identify you in a unique manner across
other devices or browsers. In order to customize these ads or content, we or a
third-party data partner may collect de-identified demographic or other data
about you which you have either voluntarily submitted to us, e.g., your email
address, or to has been passively collected from you, such as your device
identifier or IP address, where permitted. However, we will share your email
address solely in hashed, non-human readable form.
OPTING
OUT OF COOKIES AND TRACKING TECHNOLOGIES. We provide you with choice over the use of cookies as
described in this policy.
First
Party Cookies. If
you'd rather we didn't use OpenTable cookies when you visit us, click here for information on how to
configure your browser settings to reject cookies. Please note, disabling these
types of cookies will result in limited functionality of our Sites and
services.
Third
Party Cookies. If
you would like to opt-out of third-party cookies, here are some options:
- If you
would like to generally (i.e. not just for this Site) opt-out of receiving
personalized ads from third party advertisers and ad networks who are
members of the Network Advertising Initiative (NAI) or who follow the
Digital Advertising Alliance’s (DAA) Self-Regulatory Principles for Online
Behavioral Advertising by visiting the opt-out pages on the NAI website
and DAA website or click here. If you are located in the
European Union, please click here to opt out.
- In
order to control the collection of data for analytical purposes by Google
Analytics, you may download and install the Google Analytics Opt-out
Browser Add-on available here. To control the collection of data for analytical
advertising purposes by Google Analytics Advertising, you may also visit
the Google Ad Settings page here. Please remember that changing
your settings with certain browsers and ad networks will not carry your
privacy choices across browsers and other ad network.
- If you
wish to block other cookies, including those being served by companies
that are not part of the NAI or DAA, you can configure your browser
settings to reject cookies. You can also delete all cookies that are
already on your computer's hard drive by searching for and deleting files
with "cookie" in it.
Mobile
Devices. If you no
longer wish to receive interest-based advertising on your mobile applications,
please refer to your device’s operating system settings and follow instructions
below.
- iOS
users: To use the "Limit Ad-Tracking" option, follow the
instructions provided by Apple here: Apple Support Center
- Android
Users: To use the "opt-out of interest-based advertising"
option, follow the instructions provided by Google here: Google Play Help
- You may
want to consider downloading the DAA AppChoices Mobile App to manage
online behavioral advertising technology.
If
you no longer wish to receive interest-based advertising on your mobile device
browser, you can follow the steps outlined above for first party cookies and
third party cookies.
Do-Not-Track
Signals. We currently
do not employ technology that recognizes “do-not-track” signals from your
browser.
Please
keep in mind that, without cookies, you may not have access to certain features
on our Sites, including access to your profile/account and certain personalized
content. Removing all cookies from your computer could also affect your
subsequent visits to certain websites, including our Sites, by requiring that,
for example, you enter your login name when you return to that website. Please
note that even if you opt-out, you will still see ads, but they will not be
targeted based upon the information collected through these tracking
technologies.
Privacy
Policy. Please
review our privacy policy for additional details about
how we collect, use, and disclose information in connection with the Services.
Notice
to Residents of Germany: This
website uses Google Analytics, a web analytics service provided by Google.
Google Analytics uses cookies, which are text files placed on the user’s
computer, to help the website analyze how users use the site. The information
generated by the cookie about the use of the website by the users will
generally be transferred to and stored by Google on servers in the United
States. This website has activated the IP-address anonymization functionality
so that the IP-address of the user located within the member states of the EU
or the EEA are shortened by Google prior to such a transfer. In exceptional
cases only, the full IP-address may be transferred to the servers of Google in
the USA to be shortened there. Google will process this information on our
behalf for purposes of analyzing the usage of the website by the users,
compiling reports on website activities and providing other services relating
to the usage of the website and the internet vis-à-vis the website operator.
Google will not link your IP address which is transferred by your browser via
Google Analytics with any other data held by Google. You may refuse the use of
cookies by selecting the appropriate settings on your browser, however please
note that if you do this you may not be able to use the full functionality of
this website. You may further opt-out of the collection of your data (including
your IP-address) generated by the Cookie and relating to your usage of the
website and the processing of the data by Google by downloading and installing
the add-on for your current web browser from the following link: http://tools.google.com/dlpage/gaoptout?hl=de Also see https://www.google.de/safetycenter/tools/#manage-your-ads-preferences
Last
Updated: May 23, 2018